There is a personality footprint in every message. Kona identifies this footprint on public channels in Slack and compiles them into unique profiles for each member of your team.
Our AI translates everyone’s personality profiles into helpful insights so you can clarify tasks, deliver feedback, prep for meetings, and more.
Kona delivers recommendations with a simple command and automatically shares them when you need them.
"When motivating David, you should acknowledge how their work benefits teammates and clients. You and David are both motivated by selflessness."
To get this data, we evaluate the following traits...
What is the Five Factor Model?
Over the last thirty years, the Big Five Factor Model (Big Five) has become the gold standard among academics for describing personality. The model measures five factors: Neuroticism, Extraversion, Openness to Experience, Agreeableness, and Conscientiousness. Each of these five factors has six facets each, ranging from Aesthetics to Modesty, which can all be individually measured.
Why did we choose it?
Unfortunately, a lot of personality tests lack the research to back their claims. Because of Big Five’s granularity and its status as one of the few psychologist-backed personality measurements, we chose this framework as a basis for Kona’s measurements and recommendations.
Research shows our words express more than just our thoughts. Check out a few of the experiments using machine learning to reveal the ties between text and Big Five personality traits.
Stream-of-consciousness & Personality
One study developed a deep learning model trained to analyze Big Five from stream-of-consciousness essays. 
Tweets & Personality
A study from 2016 found a way to successfully glean Big Five traits from 150 word tweets. 
Facebook & Personality
A study from 2015  created a model that draws Big Five traits from Facebook statuses.